Skip to content
e-labels.at

Digital product labels on your infrastructure

Your e-label. Your server. No recurring licence fees.

Keep full control of your e-labels – on your own server, under your own domain, with no subscription.

Self-install – €0 licence fees

Classic e-label theme on a smartphone

Classic theme

Your benefits

Independent, transparent, and free of recurring software licence fees.

  • €0 licence fees

    No recurring software licence fees – you only pay for your own server.

  • Your own server

    Your instance runs independently on a server you choose yourself.

  • Your own domain

    Your company's domain or subdomain – visible under your brand.

  • Hosting in Austria

    An Austrian server location is possible – for example netcup Vienna.

  • No SaaS dependency

    No tie to a central platform – you operate your e-label independently.

  • Use existing infrastructure

    If you already run a VPS or website, the solution can often run on the same server – depending on resources and configuration.

  • Multiple design themes

    Several layouts for the public e-label view – selectable and aligned with your brand.

  • Internationalisation

    Provide product information in multiple languages – for different markets and labelling requirements.

  • Everything in your hands

    Server, domain, content, and operation – you stay in control, with no external platform calling the shots.

Why an e-label?

Explained clearly – without legal overload.

e-labels let you publish product information electronically via QR code or link – separate from your marketing website and central platforms.

Which details must appear on the physical label or may be provided electronically depends on the product, market, and applicable regulations.

If you sell wine online, mandatory information must be available there too – regardless of the QR code on the bottle.

Maintain once – for bottle and webshop

With an e-label, product details already live on the web. You maintain them in one place, link to the e-label page from your online shop – or embed the data directly in your store.

e-labels.at supports the technical delivery on your own server. Producers remain responsible for content and accuracy. Especially relevant for wine – see the wine page for details. This is not legal advice.

Wine bottle with QR code and smartphone showing the e-label view – connected via your server

Why self-hosted?

Independence built for the long term.

  • Your data, your server

    Application and product information sit on a server you choose – not on a central platform.

  • Your domain

    Use an existing domain or subdomain – for example elabel.your-domain.com.

  • No software licence fees

    The software itself has no recurring licence charges. You need your own VPS.

  • Run independently

    Your instance runs on your own server – without dependency on a central e-labels.at service.

  • Hosting in Austria

    If an Austrian server location matters to you, you can choose a suitable provider – for example netcup Vienna, where available.

  • Run alongside existing hosting

    Already have a VPS or website? Under the right conditions, e-labels.at can often run in addition – for example as a subdomain next to your site, without a separate platform.

Self-hosting does not automatically mean higher security or blanket GDPR compliance. That also depends on how you operate and configure your server. Whether co-hosting on an existing server makes sense depends on your specific setup.

Use cases

The software works across industries – wine is a particularly relevant application.

Wine

Since December 2023, the EU requires extended wine labelling. Ingredients and nutrition may be provided electronically under certain conditions – on a dedicated page, separate from marketing content.

Other applications depend on product, market, and labelling regulations.

How it works

Learning videos instead of tech overwhelm.

A video series walks you through creating an e-label, maintaining product information, and publishing – clearly and without IT jargon.

  • Why e-labels.at is free
  • Create and manage e-labels
  • Enter product information correctly
  • Publish and test
  • Create and restore backups

7 planned episodes

See it before you decide.

Two separate demo environments – links and screenshots only, no embeds.

Classic e-label theme on a smartphone

Classic theme

Public e-label demo

This is how visitors see your electronic product information – with selectable design themes, separate from this marketing site.

Login screen of the admin interface

Admin demo

A look at the management interface – isolated demo environment, not for production data.

You can try it right away:

Username
admin
Password
password

Transparent pricing

Three separate items – no hidden surprises.

Software

€0

recurring licence fees

Hosting

from approx. €5 / month*

paid directly to your hosting provider

* Price depends on provider, plan, server location, and current pricing. e-labels.at is not the hosting provider.

Setup by bitben

€99 one-time incl. 20% VAT

€82.50 net

B2B setup package

Included:

  • Help choosing a suitable VPS
  • Installation of the Docker application on a fresh compatible VPS
  • Basic server and application configuration
  • Connection of an existing domain or subdomain
  • HTTPS setup
  • Final functional test

Not included:

  • VPS and domain costs
  • Migration of complex existing infrastructure
  • Custom configurations and bespoke development
  • Ongoing server administration and maintenance
  • Permanent free support or SLA

If you are comfortable with Docker and a VPS, you can install the application yourself.

I am personally available for questions. Ongoing maintenance, administration, and extended support can be arranged separately if needed.

Built in Carinthia.

e-labels.at is a project by bitben IT-Services e.U.

I build software and web solutions for businesses. e-labels.at came from offering producers an independent alternative to recurring e-label subscriptions – starting in wine, but not limited to it.

Why I built this solution – and offer it for free

Video coming soon

More about bitben

Frequently asked questions

What does e-labels.at cost?

There are no recurring licence fees for the software. You need your own VPS. I optionally offer setup for €99 incl. VAT.

Do I need technical knowledge?

Self-hosting benefits from basic VPS and Docker skills. Alternatively, I can handle installation for you.

Where is my data stored?

On your own server. The exact location depends on your chosen hosting provider and server region.

Can I host in Austria?

Yes. With netcup, for example, you can choose Vienna where the relevant plan and location are available.

Do I need my own domain?

You can use an existing domain or subdomain.

Is e-labels.at a SaaS service?

No. Each instance runs independently on your own server.

Am I automatically legally covered?

No. The software is a technical tool for providing electronic product information. The producer or responsible food business operator remains responsible for accuracy, completeness, and legal compliance.

Who helps if I run into problems?

I am personally available for questions. Ongoing maintenance and extended technical support can be arranged separately.

Your question isn't answered here? Ask me personally — I'm happy to help. Get in touch

Want to run your e-label independently?

Try the demo – or get in touch about setup.

Email, phone, and WhatsApp are listed in the contact section below.